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Admin Fairy:The Agency was an idea born in 2022. After working with a number of clients who were experts in their field, but needed some support in taking their businesses to the next level, we realised there was an opportunity in the market. An agency specialised in supporting other businesses to meet their goals.

The original business - Admin Fairy - was started in April 2021 by Wendy, an experienced admin and projects professional who absolutely loves implementing new systems and seeing the positive results they can bring. Her dedication to the customer journey meant she was referred repeatedly to new clients and before long she had discovered her niche and began to build a team around her.

The Agency was the obvious next step, bringing in multiple experts to support the operational side of the business and build a vision and mission which resonates with both our approach and the client's needs. Every member of staff at Admin Fairy lives and breathes the vision, mission and values, using them as a guide in every interaction, both inside and outside the company.

Our Vision:

Support our customers to reach their goals by delivering operational excellence.

Our Mission:

​We lead purpose-driven organisations on a transformational journey to operational excellence, helping them provide a greater positive impact in the world by implementing systems that fulfil their business operations potential.

Our Values:


We are a business partner that customers can trust.


We are guided by integrity, supporting purpose-driven businesses with authenticity.


We are dedicated to delivering optimal operational support, tailored to your business needs.


We are committed to the adventure of continual learning, the ability to both teach and be taught

Deliver Excellence

We love this one so much, it’s our tagline. This is our ultimate goal with all services we provide.


Wendy AFTA Founder and Virtual Assistant

Wendy Rayner-Hall


Wendy has built almost 20 years of experience in administration and office, project and programme management. Her expertise allows her to advise and implement optimal bespoke systems that help companies and people, both realise and fulfil their business operations potential.

A few of her career highlights include leading operations as part of the team to open the first Midlands Youth Zone, project and programme managing government-backed projects worth over £4m and creating Lucent’s project management system and embedding processes within their team, resulting in leading similar work for two charities.


Wendy is married with 2 children, a cat named George and a dog named Ruby. She is passionate about creating adventure in her life by cultivating a mindset open to continual learning. For instance, she loves learning new crafts, though she doesn’t always get them right the first time! She hates cooking, loves Grey's Anatomy and is partial to a good crime thriller.

2 ladies sitting on a desk with books and 1 lady standing with a laptop, all look happy

Various Associates

We employ only the best and most skilled, experienced professional freelancers at Admin Fairy: The Agency.

Depending on your requirements, you will be working with someone who embodies our core values, is committed to delivering operational excellence and is a resource you can trust.

If these look like the sort of people you want to work with, click the button below to go to our careers page and see our current vacancies.

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